Get the AI specialists to get your ads on AI.
We build and operate AI businesses. Now we're bringing that experience to your next advertising channel, with ChatGPT campaigns shaped around your business.
AI builders. Business operators. Your growth team.
Build
Products that help people decide
Operate
Campaigns and customer journeys
Advertise
A new channel for your business
Our portfolio
AI is what we build.
We build and operate these businesses. They demonstrate our team's experience across AI, marketing and customer journeys.
Choose Franchise
AI-assisted franchise research
Research experiences that help people make considered decisions.
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Franchise Digital
Marketing operations software
Campaign operations across brands and locations.
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Finding Pilates
Discovery and marketing platform
Customer discovery designed around what people need next.
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TrialSession
First-visit discovery for fitness
Conversion journeys from first interest to first visit.
Visit websiteOur portfolio demonstrates our operating experience, not a list of ChatGPT advertising clients.
The founder
AI expertise. Operator experience.
David Zanker
Founder, 20percent.ai
David builds and operates AI businesses through 20percent.ai. His background spans education technology, franchise ownership and performance marketing. He founded Functional Digital and developed the technology that became Franchise Digital. Today, that practical experience connects AI, advertising and customer journeys across the portfolio.
For your business, that means a team that understands both the technology and the commercial outcome.
How we work
From platform understanding to a campaign for your business.
Find the opportunity
We start with your goals, your offer and the questions your customers are asking. Together, we identify where paid ChatGPT placements could fit your business.
Build and launch
Our team develops the campaign strategy, creative and destination experience, then sets up eligible placements in line with platform rules.
Learn and improve
We review the data available, learn what resonates and refine the campaign. People stay accountable for the decisions, with AI expertise put to work throughout.
The thinking behind it
A connected view of growth.
The same care we bring to building products and customer journeys informs how we approach advertising. Your business data stays yours.
Meet the moment
Shape the message around the intent behind a customer's question, not just a broad audience label.
Make the next step count
Connect the ad to a useful page and a clear action so the experience makes sense from first impression to enquiry.
Learn what works
Use useful measurement and feedback to improve the campaign over time, without pretending every outcome can be attributed perfectly.
Who we work with
Built for the opportunity, across industries.
Ecommerce
Help shoppers weigh options and find the right product.
Home services
Be relevant when someone is working out who can help.
Professional services
Make complex expertise easier to understand and act on.
Education
Connect course questions to a useful next step.
Multi-location brands
Keep the message clear while accounting for local needs.
Start a conversation
Let's find your opportunity in ChatGPT.
Tell us about your business and what you're trying to achieve. We'll discuss the fit, then agree on the scope of work and media budget separately before any launch.
Good questions
A little more clarity.
What are ChatGPT ads?
They are paid sponsored placements within eligible ChatGPT experiences. They are separate from organic answers and are subject to platform rules and availability.
Are you an agency?
We're an AI business that builds and operates its own portfolio. Our team applies that practical experience to your campaign.
Can advertising change ChatGPT answers?
No. Advertising does not buy influence over organic answers. Sponsored placements are separate and identified as advertising.
Which businesses can you help?
We work across industries. The right starting point is your business goal, your audience and whether this channel is a fit.
How does pricing work?
We agree on the scope of work and the media budget separately before launch. We'll discuss what makes sense for your business first.